Copywriter | Content Strategist | Digital Writer (Freelance)
2002- Present

• Conceptualize and write creative, strategic copy including taglines, marketing collateral, web content, SEO, packaging and scripts.
• Pitch campaign concepts directly to clients and marketing teams.
• Compose, audit and edit brand and content style guides.
• Construct content matrices for 100+ page websites.
• Initiate and conduct Search Engine Optimization and Social Media training and strategy development.

Sr. Copywriter (Full-time)
Fusion92
2013- 2014

• Develop highly effective, original, targeted concept and copy for the promotion and sale of goods and services—spanning across a plethora of industries and mediums.
• Conceptualize, write and edit creative materials for promotions, direct marketing (print, email, newsletter), video scripts, advertisements as well as optimized website content.
• Ideate and pitch creative solutions to existing and potential clients.

Web Content & SEO Specialist (Full-time)
True Value Company
2012- 2013

• Write, proof and edit content for TrueValue.com, affiliate sites and retailer portal.
• Oversee freelance writers and vendor/manufacturer content.
• Regulate content creation and approval for publication system
• Manage SEO agency relationship and projects.
• Research, develop and execute SEO strategy.

Copywriter | Content Writer (Fulltime)
David James Group
2010

• Lead strategic concept development, copy creation and pitching for all agency clients.
• Generated interactive and video scripts, as well as, directed voice-over talent.
• Researched and developed target audience personas and product/ service naming.
• Conceptualized and developed all conference materials including display, collateral, online, giveaway and follow up communications.

Copywriter | SEO Copywriter (Fulltime)
W.W. Grainger, Inc.
2009- 2010

• Created Search Engine Optimized copy for the National, multi-brand website, as well as, for all collateral utilized online.
• Research and utilize SEO techniques for corporate site.
• Identified opportunities and initiated optimization plan for 987,000 online products.

AWARDS AND HONORS
2010 W³ Gold
2011 BMA Gold Tower Award

EDUCATION
Post-Bachelorette "Advertising for Creatives" Program
Northwestern University, Chicago, IL
Portfolio School

Bachelor of Science in Marketing B.S.C.
DePaul University, Chicago, IL
Advertising Concentration

BRANDS
H&R Block
Crunchmaster
Buddig
Belgravia
True Value Company
Chase
Fifth Third Bank
Navteq
American Marketing Association
Discover
GEICO
Grainger
Motorola
Society of Women Engineers
Zebra Technologies
National Safety Council
Air Optix Aqua
Navman Wireless
Lemonheads
Corn Products
DAILIES Contact Lenses
Walgreens
Society of Biomolecular Sciences
NobleHour | Sweat Monkey
Hudson
Oak Park Township
American Utilities Management
Vi, formerly Hyatt Classic Residence

AGENCY
Fusion92
EuroRSCG
Jacobs & Clevenger
New Control
Movéo Integrated Branding
David James Group
Norton
Shay Digital
Taproot Foundation
Killian Advertising
Merkle
LocalLaunch!
HBG, Inc
The Ritchey Group
Digital Bridge Solutions
Renaissance Creative

IN-HOUSE
True Value Company
Discover Financial
W.W. Grainger
Walgreen Co.
OfficeMax
National Safety Council
Concept Laboratories
Infinity Resources
Total Health Aid Center
AID Group, Inc.
Vogue Furniture
WEA, Inc.
Vi, formerly Hyatt Classic Residence