The idea here is a 3-sided ad layout in a magazine. The first image is of a dog with a cheap looking (possibly rope) collar, which will say SNOT, but only the NOT part will be seen. The line will read "This is NOT a Hund," the NOT will be the collar. The second side (opposite side of the page) will be part transparency. The transparent areas will form the logo symbol and span across the middle of the entire page. The middle of the transparency will have an image of a collar. When the page is flipped, the collar will cover up the NOT on the dog and the line, "This is a Hund" will be seen.